Vaillancourt is celebrating its 70th anniversary in 2017, here is a short interview for the show “Une histoire de succès” at the TV channel V Télé where Pierre and Carl Vaillancourt tell the story of Vaillancourt from 1947 to today.
And we’re off!
Soon, R. Vaillancourt Doors & Windows, as it was called at the time, had to expand to meet with rapidly increasing demand. In 1961, the company moved to a larger commercial space on Saint-Pierre street in Drummondville. Over the next few years, the building expanded from 14,000-ft2 to 60,000-ft2.
In the mid-1980s, PVC appeared on the market and the window manufacturing business boomed. The company quickly adapted to maintain its position as an industry leader in Quebec.
The rise of the next generation
In 1988, Pierre Vaillancourt, followed by his brother Carl (in 1994), took over the family business. The young entrepreneurs proved to be forward-thinking and managed the business with an eye to innovation to stand out from the competition. Well aware that the quality and reputation of their products relied on skilled labour, they made employee satisfaction a priority and collaborated with their development team to continually improve workplace conditions.
An undisputed leader
In 2006, encouraged by the strong growth of the renovation and distribution markets, the company purchased a lot near Highway 20. Vaillancourt built a state-of-the-art factory and an expansive showroom in the Saint-Germain-de-Grantham industrial park. The company also built a laboratory within its R&D facilities to test its products against the worst of the Quebec weather. An ultra-modern painting room, expandable to 12,000 ft2, meant that all products were painted in a controlled environment using the latest equipment on the market.
This allowed Vaillancourt Doors and Windows to boost its production considerably, develop new markets, and better serve clients.
The evolution of the brand
In 2011, the company unveiled its new brand image: “R. Vaillancourt Doors & Windows” was now “Vaillancourt Doors and Windows”. Besides being simpler, the resulting new logo better represented the quality of the product line and increased brand recognition. The accompanying new tagline “The obvious difference” emphasized that Vaillancourt products were the smart choice.
An ongoing success story
With its signature focus on innovation, Vaillancourt Doors and Windows continues to grow and develop its distribution network. Ever attentive to its retailers’ and clients’ needs, the brand is always developing new products. Vaillancourt Doors and Windows can take pride in all it has accomplished to date, occupying as it does a prime position in the renovation and construction industry with around 30 retailers across Quebec. And this success story is far from over…